Preheat oven to 350°; spray 13 x 9-inch baking dish with cooking spray.
Place cinnamon rolls in prepared dish; reserve icing. In small bowl, whisk 1 cup cream, cocoa powder and food coloring; pour over cinnamon rolls.
In medium bowl, whisk brown sugar, butter and cinnamon; pour over cinnamon rolls. Cover dish with nonstick foil; bake 35 minutes or until cinnamon rolls have doubled in size. Cool cinnamon rolls 10 minutes.
In small bowl, whisk cream cheese, reserved icing and remaining 1 ½ Tbsp cream; drizzle over cinnamon rolls and sprinkle with sprinkles. Makes 10 cinnamon rolls.